Wednesday, June 6, 2012

Tetracycline for acne treatment - Health and Fitness

tetracycline for acne treatmentThere are a prescribed number of ways through which acne can be prevented but for overnight acne treatment here are a handful of home remedies that you can try. If you are going to be out in the sun, use sunscreen of at least SPF 15 and try to shade yourself as much as possible. You may use a combination of any two out of them. Adult acne can be stubborn because its causes lie deep within your body. The truth that Zenmed has been there inside the market for the numerous years and still devoted towards good quality and consistency in its products is proof sufficient that it has been productive in offering long term solutions to acne sufferers all over the world. Oral retinoid therapy and teratogenic can be given to treat the feline acne in cats. Water dishes made up of stainless steel should be used for the treatment of feline acne. You are more likely tetracycline for acne treatment to focus on your tetracycline acne than any one else, especially if it makes you self conscious. 4. This for way, prescribed acne treatment the scars, acne blemishes and many others. What is your largest worry about eliminating your scars? But, you can beat it! Exercise acne your body or you can decide to take acne a yoga class. Do it twice a day. Avoid Stimulants Coffee, tea, cigarettes, as well as excessive sugar from sweets and soda should be avoided. Our western diet consists of as well many junk foods that contain chemicals and sugar. These blemishs are different from the little bumps called milia tetracycline for acne treatment that your baby may have had on her treatment face at birth. This may leave permanent scar on your face and the spot redder and swollen. Picking or popping your pimples will only serve to spread acne and make the scarring much worse so don? t do it. Though there has been a time when I tried using only the face wash/ scrubby stuff but it isn? t strong enough by itself and I started to break out again. These also make enough bulk, so avoiding constipation and excreting undesirable body wastes that may have an effect on your skin. It is gentle on your skin as it is a fine and ph neutral powder. We will show you in this article the many ways on how you can prevent this problem. It appears treatment because of a bacterium called P. Going to someone who is not qualified enough could leave you with more trouble. 8. Cleanser use in the morning and evening has been proven as the most effective non- medical acne treatment. It was proved it has great success ratio and has zero unwanted side effects.

Related Post Tetracycline for acne treatment

You can make a paste out of fenugreek leaves and use it as a face mask. A piece of advice to everyone on this Deep within each follicle, sebaceous glands are working acne to produce sebum, the oil that keeps your skin moist and flexible. Also, the increased There are many natural acne treatments, some of which will work for you and some of which won? desitin for acne t. It takes This will help keep your body hydrated to get rid of toxins that can aggravate the acne and cause breakouts. Dairy products also include to It has been a long- debated topic between dermatologists and cosmetologists. But the scars left behind can just keep them away from getting

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Sunday, June 3, 2012

The Internet news? Blog Archive ? Successful Online Business ...

Building a successful online business is more than simply attempting to place a product on a webpage with the belief that visitors will be drawn to it like a moth to a flame. If you spend a little time on the web you will find many such sites with very little in the way of visual interest or compelling reason to explore the product any further. Many of these sites appear to have been created in the mid 90?s with only marginal skill in website creation. That?s not say they receive no business, after all their website is still up and running. However, if you turned away from the site quickly chances are many others have too. The idea of a successful website takes strategic thinking, planning and execution. The development of an online marketplace requires research and marketing. You need to find a niche and learn to market to that niche. It may also be advisable to discover a niche that is actually of interest to online buyers. You will likely need to learn certain online software applications and terms that allow you to further develop your site for easy navigation as well as the successful optimization of keywords and phrases that allow your site to be ranked higher in search engine results. There will be security issues to address along with ezine options, RSS feeds and the best use of autoresponders. A good website will also make use of affiliate programs for residual income and determine a course of action for a finely crafted website design. As you roll out your website you might want to include phased-in plans for video streaming as a means of demonstrating your product or services or podcasting with experts in the field. If all of this seems a little too much for you please understand the reason I bring up so many different marketing tools is to spark the idea that there is as much that is a part of the development of an online business as there is in establishing a brick and mortar storefront. It may seem easy ? even tempting ? to simply throw a site together, but without a plan the site is likely to perform on a mediocre level at best. Take the time to visit some of the more successful online stores. As you look through their webpages you will gain some idea of the things that work on an e-commerce website. A well-defined purpose for your website will go far in determining the initial launch and success of your foray into web-based sales.

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'Drop Dead Diva' Season 4 Preview: Brooke Elliott Teases Guest Stars, Twists And A New Guardian Angel (VIDEO)

  • Tues., May 29: "The Catalina"

    (8 p.m. ET on The CW) <em>series premiere</em> <br /><br /> The young, wild staff of The Catalina Hotel in Miami's South Beach are a fun-loving group that work hard during the day, while at night they party even harder than their guests. When the hotel hosts a spring break pool party, it takes an unexpected turn when the clouds come rolling in. Sparks fly between bartenders and former flames Kris and Nancy. Meanwhile, restaurant general manager Morgan is taken out of the kitchen and competes on behalf of the hotel in a beach volleyball tournament.

  • Tues., May 29: "Cougar Town"

    (8 p.m. ET on ABC) <em>season finale</em> <br /><br /> When Grayson complains that he's living the movie "Groundhog Day" because the gang shows up at the same time every day at Jules' house, Jules asks for a "Groundhog Day"-themed bachelorette party so that Ellie and Laurie can explain the movie to her. Then, fed up with the lack of privacy, Grayson convinces Jules to elope to Napa, but the cul de sac crew happily tags along. These are the last two episodes before the show <a href="http://www.huffingtonpost.com/2012/05/10/cougar-town-tbs_n_1506806.html" target="_hplink">moves to TBS</a> in the fall.

  • Tues., May 29: "The Real Queen: By Her Own Royal Family"

    (9 p.m. ET on ABC) <em>special presentation</em> <br /><br /> For monarchists, Anglophiles and those who just want to swoon over William and Harry, ABC's Katie Couric interviews the princes and a number of other notable royals in celebration of the Queen's Diamond Jubilee.

  • Tues., May 29: "What Not To Wear"

    (9 p.m. ET on TLC) <em>season premiere</em> <br /><br /> For the first time in nine seasons, Stacy and Clinton plan an entire makeover in less than a day -- a makeover that would normally take a week -- and will conduct this makeover in front of a live studio audience of close to 200 people, which has also never been done before. The fashion victim, Ana, who is the self-proclaimed Lady Gaga of Long Island, has one of the most "unique" wardrobes the "WNTW" team has ever seen. TLC also turns to the viewers for the first time to help in the makeover process, with fans voting through Facebook on hair styles, mannequin outfits and the "trashing" portion of the show.

  • Tues., May 29: "Workaholics"

    (10:30 p.m. ET on Comedy Central) <em>season premiere</em> <br /><br /> It's the Season 3 premiere of the single-camera comedy featuring three friends who work together from 9 to 5, live together from 5 to 9 and party together 24/7. Dress codes, deadlines and waking up before noon are not things these guys are used to. They do their jobs and sometimes, they even do them well, but they show up late, leave drunk and always live for the day ... even if they don't know what day it is.

  • Wed., May 30: "Dogs in the City"

    (8 p.m. ET on CBS) <em>series premiere</em> <br /><br /> New York City dog guru Justin Silver works with "Beefy," a celebrity skateboarding bulldog who is making his owner's new wife feel like the third wheel, a model agency owner who starts a war of words with Justin over his take on how to handle her aggressive dog, and a single father and his young daughter who are relying on Justin to help their obese dog lose the excess weight that's threatening her health.

  • Wed., May 30: "Melissa and Joey"

    (8 p.m. ET on ABC Family) <em>one-hour season premiere </em> <br /><br /> In the Season 2 premiere episode, Mel is feeling the pressure of balancing the massive home renovation with her duties at work. Determined to have the house fixed as quickly as possible, Joe convinces a reluctant Mel to put him in charge of the construction. But Joe's management style only makes things worse. In the second episode, Mel is charmed by her "cabinet guy," but is less charmed by Joe's reaction to him, leading them to a fight about being too involved in each other's lives. However, their decision to give each other privacy does not turn out as planned.

  • Wed., May 30: "America's Next Top Model"

    (9 p.m. ET on The CW) <em>season finale</em> <br /><br /> Laura and Sophie participate in their Covergirl commercial and photo shoot, during which one of the women has a panic attack and is taken to the hospital. For the first time in "Top Model" history, the women will take part in a holographic runway show interacting with lifelike images and also walk in sync with the outline of their own bodies. Kelly Cutrone, Nigel Barker, Jay Manuel and Tyra Banks sit on the judges' panel to choose the winner. Enjoy Jay, Nigel and Miss J. while you can, since they <a href="http://www.huffingtonpost.com/2012/04/20/americas-next-top-model-nigel-barker-fired_n_1440002.html" target="_hplink">won't be involved next season</a>.

  • Thurs., May 31: "Breaking Pointe"

    (8 p.m. ET on The CW) <em>series premiere</em> <br /><br /> This reality series goes behind the stage curtain for an intense, unfiltered look at one of the most competitive ballet companies in the country, Ballet West, in Salt Lake City, Utah. Beneath the beauty and glamour of the dance and costumes is a gritty dog-eat-dog world of extreme athleticism, focus, dedication, passion, pressure and, of course, the hunt for the unattainable: perfection.

  • Thurs., May 31: "Touch"

    (8 p.m. ET on Fox) <em>two-hour season finale</em> <br /><br /> As the Aster Corporation increases their interest in Jake, Martin joins forces with Abigail (guest star Catherine Dent) as the stakes of Jake's custody escalate. When Avram (guest star Bohdi Elfman) reiterates to Martin that Jake and Amelia (a presumed dead girl with similar characteristics as Jake) are connected, Martin sets out on a passionate mission to uncover the truth. Meanwhile, circumstances intensify when Lucy (guest star Maria Bello) enters the picture and seemingly unrelated events are tied together.

  • Thurs., May 31: "L.A. Hair"

    (10 p.m. ET on WE tv) <em>series premiere</em> <br /><br /> When it comes to celebrity hair, Kim Kimble is one of the biggest names in Hollywood. From movies to music, Kim is an image maker and a trendsetter to a roster of A-listers, including Beyonce and Kelly Rowland, who keep Kim on speed dial to whip up their custom styles and images. While handling her star-studded clientele is a full-time job, this elite style queen also manages a successful retail product line and runs an exclusive Hollywood salon staffed with talented but high-strung stylists, including her mother.

  • Fri., June 1: "Best Friends Forever"

    (8 p.m. ET on NBC) <em>one-hour series finale</em> <br /><br /> The final two episodes of the gone-too-soon comedy air tonight on NBC. In the final episode, Joe, Lennon, Jessica and Rav head to Atlantic City for a gaming convention to debut Joe's videogame. The ladies quickly realize that in order for Joe to win Fan Favorite, they will need to cater to the nerds. Meanwhile, an unexpected encounter between Jessica and Rav has them questioning their true feelings for each other.

  • Fri., June 1: "The Ultimate Fighter"

    (9 p.m. ET on FX) <em>three-hour season finale</em> <br /><br /> Sixteen promising mixed martial artists have been whittled down to two. The remaining fighters will compete for a UFC contract and the title of The Ultimate Fighter in tonight's championship match.

  • Fri., June 1: "Magic City"

    (10 p.m. ET on Starz) <em>season finale</em> <br /><br /> Judi Silver falls into Klein's hands, while Victor and Mercedes get bad news. Lily and Stevie's affair gets more dangerous. As he juggles family, Ben Diamond and a new partner, Ike's future is uncertain.

  • Sat., June 2: "The Glee Project"

    (7 p.m. ET on Oxygen)<em> season premiere</em> <br /><br /> Before the show settles into its regular 10 p.m. Tuesday slot, meet the 14 contenders who will be narrowed down as the creative forces of "Glee" carefully assess who has what it takes to win the prize of a lifetime -- a seven-episode guest starring role on the hit Fox series.

  • Sat., June 2: "Dog the Bounty Hunter"

    (9 p.m. ET on A&E) <em>double-bill, new timeslot</em> <br /><br /> The <a href="http://www.huffingtonpost.com/2012/05/21/dog-the-bounty-hunter-canceled_n_1534490.html" target="_hplink">just-cancelled</a> series moves from Wednesdays to Saturdays with double-bills for the remainder of its run. The world's most famous bounty hunter, Duane "Dog" Chapman, is back with action-packed, high-stakes hunts from Hawaii to Colorado, tracking down fugitives with his wife Beth and fearless family-based posse.

  • Sun., June 3: "Secret Millionaire"

    (8 p.m. ET on ABC) <em>season premiere</em> <br /><br /> Millionaire and world-renowned artist Scott Jacobs and his sheltered 18-year-old daughter, Alexa, leave behind their family and lavish lifestyle in San Diego to spend six days in Newark, New Jersey -- an American city in need -- to search for those struggling the most for financial help. While there, father and daughter will attempt to survive on less than $75 during their week-long visit, while volunteering their time to worthy charitable organizations and searching their hearts to determine how much of their own fortune to gift the community heroes they meet.

  • Sun., June 3: "Drop Dead Diva"

    (9 p.m. ET on Lifetime) <em>season premiere</em> <br /><br /> This one-hour dramedy tells the story of a shallow wannabe model who dies in a sudden accident only to find her soul resurfaced in the body of a brilliant, plus-size and recently deceased attorney, Jane. Kim Kardashian makes her debut for a multi-episode arc in the season opener.

  • Sun., June 3: "Game of Thrones"

    (9 p.m. ET on HBO) <em>70-minute season finale</em> <br /><br /> In the wake of the penultimate episode's epic battle, Theon stirs his men to action; Luwin offers some final advice; Brienne silences Jaime; Arya receives a gift from Jaqen; Dany goes to a strange place; and Jon proves himself to Qhorin.

  • Sun., June 3: "Longmire"

    (10 p.m. ET on A&E) <em>series premiere</em> <br /><br /> Widowed only a year, Longmire (Robert Taylor) is a man in psychic repair who buries his pain behind a brave face and dry wit. Struggling since his wife's death and at the urging of his daughter, Cady (Cassidy Freeman), Longmire knows that the time has come to turn his life around. With the help of Vic (Katee Sackhoff), a female deputy new to the department, he becomes reinvigorated about his job and committed to running for re-election. When Branch (Bailey Chase), an ambitious, young deputy decides to run against him for sheriff, Longmire feels betrayed, but remains steadfast in his dedication to the community. Worn, but not worn out, Longmire often turns to close friend and confidant Henry Standing Bear (Lou Diamond Phillips) for support as he sets out to rebuild both his personal and professional lives, one step at a time.

  • Sun., June 3: "Teen Wolf"

    (11 p.m. ET on MTV) <em>season premiere</em> <br /><br /> Following the MTV Movie Awards, "Teen Wolf" is back with Season 2. In the sophomore season premiere, Jackson refuses to search for Lydia and Scott receives a warning from Argent.

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    KDL Weblog ? Blog Archive ? Kids and Teens: How Crafty Can You ...

    [unable to retrieve full-text content]Find amazing pieces of art, wonderful crafts and the most creative young people around at our Kids and Teen Craft Sale, at select branches from July 6 to July 26! Kids and Teens: if you are interested in having a booth at the ...

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    Saturday, June 2, 2012

    Why Ignorance Trumps Knowledge In Scientific Pursuit

    Copyright ? 2012 National Public Radio?. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

    IRA FLATOW, HOST:

    People looking at the scientific world from the outside often see it as one dominated by facts, where scientists use a stepwise, systematic process that begins - you know, you learned all this stuff in grade school, a hypothesis, the collection of data, of observations, blah, blah, blah, you go through all these steps.

    But my next guest says nothing could be further from the truth. Neuroscientist Stuart Firestein says in fact science is a fishing expedition propelled by what scientists don't know and produces more questions than answers, as it should. He has tackled this complex subject in his new easy-to-read book "Ignorance: How It Drives Science." He also teaches a class on ignorance at Columbia University, where he is professor and chair of the Department of Biological Sciences. I'm very happy to have Stuart back with us today. Welcome back to the show.

    STUART FIRESTEIN: Thank you, Ira, it's a great pleasure to be here, as always.

    FLATOW: This is a fascinating little book, and I want to start off with one quote from - you write about George Bernard Shaw toasting Albert Einstein, saying science is always wrong, it never solves a problem without creating 10 more. Isn't that glorious?

    FIRESTEIN: That's I think the kernel of the whole thing. I mean, the answers that count - not that answers and facts aren't important in science, of course - but the ones that we want, the ones that we care about the most, are the ones that create newer and better questions because it's really the questions that it's about.

    I mean, this is the way science is pursued, really, among scientists. When we go to meeting together and talk or go out to the bar and have a beer or whatever, we never talk about what we know. We talk about what we don't know, what we need to know, what we'd like to know, what we think we could know, what we may not even know we don't know just yet and things of that nature. And that's what propels the whole operation along.

    FLATOW: Do your science students understand this - at Columbia?

    (LAUGHTER)

    FIRESTEIN: So the undergraduate science students I think don't get it so much, and that's what really - that's what propelled me to think about this and to write about it. As I mentioned in the book, I also teach a course, in addition to working in the laboratory with graduate students and thinking up experiments and all that. I also teach a course in - called forbidding title of Cell and Molecular Neuroscience I. And it's, you know...

    (SOUNDBITE OF SNORING)

    FIRESTEIN: Exactly, exactly.

    (LAUGHTER)

    FIRESTEIN: Even me. So, you know, it's 25 lectures. We use this big book called "Principles of Neuroscience" by the eminent neuroscientist Eric Kandel, also a member of the Columbia faculty. I'm fond of pointing out that the book weighs seven and a half pounds. That's twice the weight of a normal adult human brain, and it's about the brain, I mean.

    So - and of course I try and give these lectures that are full of information and so forth, because that's what you want to do as a diligent teacher, you know. and I came to realize at some point, standing up there in front of the students, that I must have been giving them the idea, by the end of the semester, that we pretty much knew everything there was to know about the brain and that the whole idea of neuroscience or any science was just a collection of facts that we put in these big encyclopedic-looking books.

    And neither of things are anywhere close to the truth, of course. And so I began to think, well, maybe we should teach them about the stuff we don't know, the ignorance.

    FLATOW: Ignorance.

    FIRESTEIN: Exactly right. Finally something I can excel in, you know.

    (LAUGHTER)

    FIRESTEIN: I finally found something for me here.

    FLATOW: It's interesting because I mentioned this before when we talked to scientists about discoveries, and I'm talking about the Large Hadron Collider and finding the Higgs Boson, scientists are excited that they're not - if they don't find it, they're more excited.

    FIRESTEIN: Absolutely be a better result. They'll find something, and its absence, of course, means a great deal, as well, I mean, and it'll bring up new questions. The worry is in some ways you find an answer, and it's kind of the end of the line. I mean, now what are you going to do? Unless it's a really answer, and those are the kind that generate more questions.

    FLATOW: All right, we're going to continue our discussion with Stuart Firestein, author of "Ignorance: How It Drives Science." Our number, 1-800-989-8255. You can tweet us @scifri, @-S-C-I-F-R-I with questions about ignorance and science and how science is done. We'd like to hear from you. Stand by. Stay with us. We'll be right back after this break.

    (SOUNDBITE OF MUSIC)

    FLATOW: I'm Ira Flatow, this is SCIENCE FRIDAY from NPR.

    (SOUNDBITE OF MUSIC)

    FLATOW: This is SCIENCE FRIDAY, I'm Ira Flatow, talking with Stuart Firestein, author of "Ignorance: How It Drives Science," a great little book about - well, if you thought you knew how science works, this book will actually tell you a little bit different. And Stuart, in the book, I'm going to quote again one of my favorite characters from the old days, Steve Allen you talk about. He had the question man, right?

    And the question man would be given an answer, and it was his task to come up with a question, you write. You say: "We need the question man again. We still have too many answers."

    FIRESTEIN: I think that's right, or at least we think too much about answers, we worry too much about answers. And we have all these answers now. We have Google, and we have Wikipedia and whatever is going to follow it, as I assume something will, and the answers are now - they're a click away, or one day I guess you'll ask the wall or whoever, who knows where or what, you know.

    (LAUGHTER)

    FIRESTEIN: But somewhere along the line, the answers have become so easy and so readily available that I think we now have too much emphasis on answers and not enough on questions. A wonderful story about Gertrude Stein being wheeled into potentially life-threatening surgery, and her lifelong companion Alice B. Toklas, said Gertrude, what's the answer? And Stein typically responded: Alice, what's the question?

    (LAUGHTER)

    FIRESTEIN: And that's - but I think she's right. You know, we need the questions, and we need to think about questions. We need to think about how we pose questions because not all questions are good ones. I mean, not all ignorance, as I like to point out, is the same. We use the term in a big way, but there's low-quality ignorance, and there's high-quality ignorance.

    And scientists, I think, argue about this all the time. Sometimes we call those grant proposals and sometimes just bull sessions, but it's basically what we argue about is whether this is useful ignorance or not.

    FLATOW: And as I said at the beginning, we tend to learn in eighth grade that there are the processes of finding out. How do scientists work? They start with a hypothesis. They do an observation. They make - blah, blah, blah. You say that's all wrong, that's not how science works.

    FIRESTEIN: You know, you're going to get me off on a rant here, I'm going to tell you that.

    FLATOW: I only have 10 more minutes.

    FIRESTEIN: OK, I'll make it a quick rant.

    (LAUGHTER)

    FIRESTEIN: It's not how science works. I mean, it would be nice if it were so well-ordered and so thought-out and so carefully chronicled, but it's not. It's complete chaos most of the time. I mean, all of us, of working scientists, have told our graduate students at one time or another, well, look, let's get the data, and then we'll come up with a hypothesis, because that's sometimes just the way it is.

    In fact, I think a hypothesis is, in some ways, a bad idea for science; because a hypothesis is, after all, your best, cutest idea about how something works. And it's bound to buy us everything you do after that. If you have too strong a hypothesis, you become naturally invested in it. You're a person like anyone else, and so pretty soon you begin doing experiments that are likely to prove the hypothesis.

    You spend more time looking at the data that supports it than the data that doesn't. There's a wonderful story about Enrico Ferme and his students, the famous physicist, who used to say if you make a measurement - I'm sorry, if you do an experiment, and it proves the hypothesis, you've made a measurement.

    If you do an experiment, and it doesn't prove the hypothesis, you've made a discovery. And that's like the Large Hadron Collider situation really, isn't it?

    FLATOW: So you could spend your whole life going down the wrong track and still be successful.

    FIRESTEIN: I know people who have.

    (LAUGHTER)

    FLATOW: But that's what science - got a lot of bodies, right?

    FIRESTEIN: Yes, it is. So it's not always - of course it's never the wrong track entirely. There's always - I mean, you could say Newton went along the wrong track until Einstein showed up and straightened it all out. But of course Newton was correct within the - how can I say this simply - within the regime that Newton worked. And he's still correct in a certain area, it's just that Einstein has now revised that a bit, expanded it.

    FLATOW: Let's go to the phones, to Jim(ph) in Maryland. Hi, Jim.

    JIM: Hi, how are you?

    FLATOW: Fine.

    FIRESTEIN: Richard Feynman had a lot to say about ignorance in science and how it drives his own inquisitiveness and did - has your guest ever gotten into Feynman's, you know, musings on this subject?

    Yes, so Feynman is a wonderful character in this regard. I actually - somehow or another, I never managed to - there was a ton of material in it. I never managed to work any of it into the book. I think so much of it is known from Feynman's own writings that I didn't spend a lot of time on it, but you're absolutely right.

    Feynman understood this very well. I mean, he was...

    JIM: I'd add that there's a ton of stuff on YouTube of having some of his informal discussions that get into this area a lot.

    FIRESTEIN: Oh, so I didn't know that. That's very nice to know. I'll have a look at that, and I suggest listeners do, as well. Yeah, he was a man who believed in curiosity, you know.

    FLATOW: Right, right. I remember you talk about questions and needing more questions. I'm just reminded, I think it was - was it A.A. Robbi(ph), the physicist, who - when they asked him or at his physics - at the Nobel Prize ceremony or something, they asked him what drove him, and was it your mother. Did your mother tell you study or something?

    And he said something to the effect: When I came home every day, my mother wouldn't say how did you do, she would say did you ask a good question.

    FIRESTEIN: Really? That's a wonderful story. I didn't know that one.

    FLATOW: Something along - it's somewhere along those lines, or before he went to school, ask a good question. But he realized, as you say in your book, it's the questions that are more important than the answers.

    FIRESTEIN: Yes, yes, it's the way forward. It's the way we move forward is by question after question.

    FLATOW: And you say, all right, we've already done with that answer. Let's find the next problem to solve. How do you go about - how do you know what the next problem is? How do you know what you don't know?

    FIRESTEIN: Well, this is always, of course, is a problem, as Donald Rumsfeld famously said, remember old Donald.

    (LAUGHTER)

    FIRESTEIN: You know, it's not only the known unknowns, it's the unknown unknowns that we have to worry about, the things we don't yet know we don't know. And of course we - some of it may be a cognitive limitation. I mean, it's a good an interesting philosophical question, if nothing else. We talk about the limits of knowledge, but there may actually be more important limits on our ignorance.

    FLATOW: There's a tweet from Jeff Chester(ph) says: If ignorance is bliss, why aren't more people happy?

    (LAUGHTER)

    FIRESTEIN: Because it's not so blissful, that's why.

    (LAUGHTER)

    FIRESTEIN: Yeah, I don't know where that saying comes from, but I've never found that to be the case.

    FLATOW: Is there a difference between what a scientist asks when he questions something and what people ask? Is there knowledge that scientists can't understand and will never understand? Is there stuff we will not be able to decipher?

    FIRESTEIN: Well, it's quite possible, of course, that that will be the case. And I'm not happy to think about this or particularly optimistic to worry about it, but it's quite possible. I mean, we have brains that were built for hunting and gathering, not chemistry and calculus, and remarkably we do all of those things.

    But will we come up against some sort of a cognitive limit? It's not really clear. There may very well be some out there. It's very hard, for example, to think about quantum physics and particle physics and all these weird things that go on, and it's maybe just as difficult to try to understand parts of how the brain works.

    FLATOW: You also talk about ignorance gets cemented into our culture, and one in particular, I want you to tell the story about the tongue and how we taste things.

    FIRESTEIN: So it's actually false knowledge that gets incorporated into the culture, and there are many - unfortunately - many examples of this, but one of the ones that I know best because my laboratory works on the sense of smell and taste, is the so-called tongue map, which we all, I think we've heard of somewhere along the line.

    FLATOW: Sure.

    FIRESTEIN: And I can show you medical textbook and physiology textbook, one after another, that will have a picture of the tongue map, where you taste sweet on the tip of the tongue, salty and sour on the sides and bitter in the back, and it's simply not the case. There's absolutely no basis whatsoever in experimental fact for it.

    It comes from an early German textbook, a physiology textbook, and I can't remember the fellow's name, it's right out of my head, Haich(ph) I think or something to that effect, who wrote down some anecdotal - by the way very anecdotal - observations about a slightly greater sensitivity here or there on the tongue.

    And there are slight differences in sensitivity, but you can taste anything anywhere on the tongue, and that got picked up in a mistranslation by a famous psychologist named, of all things, Boring, who wrote a textbook by Boring, "Psychology by Boring," the butt of many undergraduate jokes, as you can imagine.

    FLATOW: No explanation is...

    (LAUGHTER)

    FIRESTEIN: And codified. And it's been in the literature ever since, but yet nobody knows really where it came from. If you ask people, they often can't tell you a reference for it, but we just keep repeating it.

    FLATOW: You say working scientists don't get bogged down in the factual swamp, because they don't care at all, much, for the facts.

    (LAUGHTER)

    FIRESTEIN: All right, so maybe I overstated that just a little bit.

    (LAUGHTER)

    FLATOW: But the point being...

    FIRESTEIN: I'm trying to bring some balance into the equation here because I think we overdo it on the facts. And I think it is true: Scientists recognize that the facts are actually the weakest part of the whole operation. We all recognize that whatever discovery we make, whatever fact we appear to have discovered, will be revised at the very least if not overturned by the next generation of scientists with the next generation of tools, or that they'll be expanded in some way that we can't even yet imagine.

    So the facts, in an odd way, are the most malleable, the least reliable part of the whole operation. But I think that's not the way the public perceives it at all.

    FLATOW: Tweet in from Christocarshatz(ph), who says: What about willful ignorance, as in creationism?

    FIRESTEIN: Well, I try not to - I mention this very briefly in the book because there are uses of the word ignorance, especially in common usage, that are not very good at all, have very bad connotations - such as willful ignorance or kind of a callow indifference to fact, disregard for data. And I don't know what to do about that. I mean, that's just plain, old, simple stupidity, I suppose. I don't know how else to put that.

    The ignorance that I'm talking about is a more communal kind of gap in knowledge. Nobody knows, and it's not to be known, or there's either no data there, or the data that are there don't quite add up yet, and this is what the puzzle is about.

    FLATOW: 1-800-989-8255 is our number. Let's go to Michael(ph) in Miami. Hi, Michael.

    MICHAEL: Hey, how are you?

    FLATOW: Hey there. Go ahead.

    MICHAEL: OK. A quick question. You know, sometimes a scientist has so much information and so many ideas that instead of just giving the simplest answer, you know, they might be veered off of all these other ideas. Sometimes an ignorant person could come up with a simple idea because they're not directed and scattered in many, you know, many directions.

    FLATOW: Yeah. So knowing too much is a hindrance sometimes.

    FIRESTEIN: Yes, sometimes it can be. And in fact, that's one of the difficulties that scientists have talking to each other across disciplines, in a way, is that they - we use too much jargon. So I think it's a very serious problem today, and it's part of what this interest in ignorance is about for me, is can we make science more accessible to the public by getting rid of this reliance on a pile of facts and a lot of jargon that you need three Ph.D.s to understand, because I think you can understand the questions. One of the marvelous things about the class that I've been teaching, called ignorance - I must congratulate Columbia University...

    (LAUGHTER)

    FIRESTEIN: ...for permitting me to teach a class called ignorance - I always tell the students at the beginning of the class you might think about what kind of a grade you want in this class...

    FLATOW: Right.

    FIRESTEIN: ...because your transcript is going to read ignorance, and then you want an A in that or do you want to fail it...

    (LAUGHTER)

    FIRESTEIN: ...and then they get all confused. So - but the important issue is that we can - so the idea of the class is we bring scientists of all sorts in - physicists, chemists, et cetera, et cetera - and I only ask them to spend two hours in an evening talking to the class about what they don't know, what are they working on, what do they want to know, what do they need to know, why I know this rather than that or why is it important to know this rather than that, and so forth. And what's interesting is we can talk to all these people. They can talk to us because, when they don't have a PowerPoint...

    FLATOW: Right.

    FIRESTEIN: ...presentation and a ton of facts to talk about, when they're just talking about what they don't know, then it becomes quite accessible. And even - listen, I don't know any physics either. I can't read a physics paper. I can't read most chemistry papers.

    FLATOW: Yeah.

    FIRESTEIN: I can't read most biology papers to tell you the honest truth. So - and in that sense, I'm no more or less ignorant than a musician is about science.

    FLATOW: Yeah. There's the famous - I think it was the Apple computer or early Apple computer days, I think Steve Jobs put the coffeepot right at the intersection of all the different departments so that when people came they would share ideas that maybe you haven't been thinking about, you know? And other people bringing ideas that you've been too close to the problem for.

    FIRESTEIN: Absolutely, it happens all the time. Of course, it happens all the time. It's one of the wonderful things about having laboratories that run with undergraduates, graduate students, post-docs and a scientist, because you have two or three generations worth of thinking, and experience coming into the lab. And that's what really makes them work best.

    FLATOW: And you say in your book the single biggest problem with understanding the brain is having one.

    (LAUGHTER)

    FIRESTEIN: Yes. Well, it's true because not that the brain isn't powerful enough to understand itself, which I think it can do. I don't think there's a philosophical issue there, particularly, but just that our experience of having a brain is so different from how it actually appears to work that we're fooled by it all the time. You know, it gives us ideas about how it ought to work, and they're never it seems the true ones, you know?

    FLATOW: Talking with Stuart Firestein, author of "Ignorance: How It Drives Science" on SCIENCE FRIDAY from NPR. Is it possible to understand, you know, if we're in our own dimension, we have our own brain here, do we have to be at another dimension to look back down and understand our own brain?

    FIRESTEIN: So vantage point, of course, is always the critical thing in science, and sometimes, you don't have that vantage - yes, that would be the ideal thing to do, but like cosmologists who study the universe, they have to do it from within the universe they're in. They don't have that vantage point. And we're, in some ways, in the same situation. We're in the brain that we want to study. And so one of my favorite quotes about the brain is from the comic Emo Philips, who says I always thought the brain was the most wonderful organ in my body, and then one day I thought, wait a minute, who's telling me that?

    (LAUGHTER)

    FIRESTEIN: Then, you know, well, now, you can't believe a thing, right?

    FLATOW: Let me see if I can get one more caller in before we have to go. Let's go to Phil in Wooster, Mass. Hi, Phil.

    PHIL: Hi. How are you doing?

    FLATOW: Hi there.

    PHIL: Good. I just wanted to make a quick observation when you're talking about how much knowledge we have versus how much ignorance or lack of knowledge and the idea that for every answer we're getting, scientists get another 10 new problems to solve. And what struck me, I believe it was Einstein, made a brilliant visual metaphor that, I thought, that, you know, here we are flirting with universe of information, of potential knowledge and he saw it as being inside a balloon, the balloon containing all of our knowledge.

    And as we gain more knowledge, the balloon grows, and the surface of the balloon grows, which means it's touching on more and more of that universe of what we don't know. So that literally, you know, you can see it (unintelligible) see that the more we learn, the more we know...

    FLATOW: We don't know.

    PHIL: ...the more we know that we don't know.

    FIRESTEIN: Absolutely. It's a brilliant image. I use ripples on a pond is the same sort of idea, but it's more interesting in three dimensions, I agree. So I think that's right. I mean, the important thing is that we often think that ignorance comes first and then you gain knowledge. But I would say in science we flip that around actually. You gain some knowledge which helps you to gain better ignorance, and that's really the equation.

    FLATOW: That's it. So how does science driven by ignorance bridge the gap between scientists and the public?

    FIRESTEIN: This is, I think, a very good question and a very critical one, because, I mean, the public needs to be able to part of this great adventure. It's a critical part of Western culture or the culture we live in every day. We all use science. We all use wonderful gadgets, take pills, do - make great use of science. And we pay for it, of course, as well, with our tax dollars. I mean, that's one of the great things about this culture we live in, that it supports science. But - and so the public needs to be brought in to it.

    And I think they have the sense now, that it's impossible because there's just so many facts. There's so much to know. How can you hope to do it? And not only that, the amount that we know seems to be expanding at a sort of an alarming rate. I mean, there's a new paper published every three minutes. We're already - since we've been talking, we're 10 papers behind.

    FLATOW: Right.

    FIRESTEIN: So - but I think the public can be brought in to the game, to the adventure, by thinking about the puzzle, by thinking about the questions and what's left to be known, and that's the amazing part of science.

    FLATOW: We can all ask questions.

    FIRESTEIN: We can all ask questions.

    FLATOW: We can all be sort of scientists. Is there a stupid question or not a stupid question?

    FIRESTEIN: You rarely know that the question was stupid until way too far after - I don't think there is a stupid question. At least there are...

    FLATOW: Yeah.

    FIRESTEIN: ...one never ought to think that there never is a stupid question. And if it's stupid today, it may not turn out to be stupid tomorrow.

    FLATOW: Yeah. Well, if you want to be brought into the conversation and be part of understanding what scientists - what science is all about, this is a great little book. So you go read in two nights.

    FIRESTEIN: By the way, the little is very important. I really set out to write a little book that people would find accessible and easy to read, and then they can go on from there if they like it because...

    FLATOW: And you - and it really is - it's "Ignorance: How It Drives Science" by Stuart Firestein, and it will blow your mind as we used to say back in the '60s...

    (LAUGHTER)

    FLATOW: ...about what you used to think you knew about science but you didn't know enough to ask about it. Thank you, Stuart.

    FIRESTEIN: Thank you, Ira.

    FLATOW: Dr. Firestein is a - teaches a class on ignorance at Columbia University where he's professor and chair of the Department of Biological Science. And we're going to take a short break. And when we come back, we're going to talk about the weird wildlife discoveries. Yeah. Stay with us. Flora Lichtman will be with us after this break. Don't go away.

    (SOUNDBITE OF MUSIC)

    FLATOW: I'm Ira Flatow. This is SCIENCE FRIDAY from NPR.

    Copyright ? 2012 National Public Radio?. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to National Public Radio. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

    NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

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    Q&A: Hard times for Obama from economic recovery

    In this Thursday, May 31, 2012, job seekers gather for employment opportunities at the 11th annual Skid Row Career Fair at the Los Angeles Mission in Los Angeles. U.S. employers created 69,000 jobs in May, the fewest in a year, and the unemployment rate ticked up. The dismal jobs figures could fan fears that the economy is sputtering. (AP Photo/Damian Dovarganes, File)

    In this Thursday, May 31, 2012, job seekers gather for employment opportunities at the 11th annual Skid Row Career Fair at the Los Angeles Mission in Los Angeles. U.S. employers created 69,000 jobs in May, the fewest in a year, and the unemployment rate ticked up. The dismal jobs figures could fan fears that the economy is sputtering. (AP Photo/Damian Dovarganes, File)

    This AP graphic shows U.S. Job creation in May from 2008-2012. Only 69,000 jobs were added in May, the fewest in a year, and the unemployment rate rose from 8.1 percent to 8.2 percent. (AP Photo)

    President Barack Obama greets supporters after speaking about jobs for veterans, Friday, June 1, 2012, at Honeywell Automation and Control Solutions Global Headquarters in Golden Valley, Minn. (AP Photo/Charlie Neibergall)

    FILE - In this May 31, 2012 file photo, Republican presidential candidate, former Massachusetts Gov. Mitt Romney speaks outside the Solyndra manufacturing facility, in Fremont, Calif. Romney says Friday's jobs report is ?devastating news? for American workers and families. (AP Photo/Mary Altaffer, File)

    (AP) ? Nothing upsets a president's re-election groove like ugly economic numbers.

    A spring slowdown in hiring and a rise in the unemployment rate are weighing on President Barack Obama, while enhancing Republican challenger Mitt Romney's argument that the Democratic incumbent is in over his head.

    Some questions and answers about how Friday's economic news may play in a close presidential race:

    Q: How bad is this for Obama?

    A: Pretty awful. Polls show Obama's handling of the economy is his biggest weak spot. People in the United States overwhelmingly rate the economy as their biggest worry, and jobs are what they say matters most.

    But the president still has time for the jobs outlook to improve. Five more monthly unemployment reports are due ? the last coming just four days before the Nov. 6 election. The fall numbers will mean more when voters head to the polls.

    Q: What can Obama tell voters if the job picture stays bleak?

    A: After 3 1/2 years in office, it's getting harder to blame the painfully slow recovery on the mistakes of his predecessor, George W. Bush. But Obama keeps reminding the public of how bad things were when he took office in January 2009. The economy was deep into the recession and losing jobs month after bleak month.

    In contrast, over the past two years, Obama notes, businesses have been consistently adding jobs, just not as quickly as needed.

    He's also tried shifting blame to congressional Republicans, saying they've held up the recovery by refusing to pass most elements of his jobs bill. And he says some factors dragging down the U.S. economy are beyond a president's control, such as the European economic crisis and fluctuating gasoline prices. The weakening economy in China and turbulence in the Middle East haven't helped, either.

    Q: Is Romney seizing this opportunity?

    A: With both hands. The lousy jobs numbers fit neatly into Romney's central campaign pitch: That guy doesn't have a clue how to fix the economy, so let me get it done.

    He called the jobs news "devastating" and a "harsh indictment" of Obama. Romney says his own experience with a private equity firm, making millions of dollars by overhauling struggling companies, taught him how to revive the economy and create jobs.

    Q: So which guy do the voters believe?

    A: It's a toss-up so far.

    There hasn't been time to measure the impact of Friday's figures. But in an Associated Press-GfK poll last month, people were split over who they'd trust most to handle the economy, Romney or Obama. Asked specifically whether they approve of the way Obama has dealt with unemployment, about half did and half didn't, mostly along party lines.

    Still, jobs are clearly a weakness for Obama. His poll numbers are stronger than Romney's on many other qualities, such as which candidate understands regular people, is a strong leader and says what he really believes.

    He may benefit from the perception that the mess is so big no one knows what to do. In an NBC/Wall Street Journal poll, two-thirds of those surveyed said they were only somewhat confident or not at all confident that Obama has the right goals and policies to improve the economy. Asked this about Romney, three-quarters were only somewhat or not at all confident.

    Q: Sure, people care about jobs, but do they really follow the latest economic reports?

    A: One number seems to break through: the unemployment rate. That easy-to-understand figure ? representing what share of Americans are looking for work and can't find it ? edged up to 8.2 percent in May, from 8.1 percent the month before.

    And Obama has yet to get it down to even the troublingly high 7.8 percent in place when he took office. (It zoomed to a peak of 10 percent in October 2009.)

    Since the government began closely tracking unemployment in 1948, no president has won re-election with numbers as high as those Obama's staring down. The champ is Ronald Reagan, who coasted to a second term in 1984 despite 7.4 percent unemployment in October. A far greater percentage of people were out of work in 1936, when Franklin Roosevelt won re-election in a landslide amid the Great Depression.

    Prospects for the unemployment rate to drop sharply before November aren't good. The economy needs to generate at least 125,000 jobs per month just to keep up with population growth ? a mark it's fallen far short of for the past two months. And it would take tens of thousands more jobs each month to bring the rate down.

    Q: Couldn't the economic outlook brighten before Election Day?

    A: It might. Some economists think the weakness could be temporary, reflecting the fallout from an unusually warm winter and technical issues that can sway the government's numbers. Consumer spending and exports remain solid, says Mark Zandi, chief economist at Moody's Analytics, and the outlook may bounce back to last winter's optimism.

    Or the weak report could mark the beginning of a stall in the already sluggish recovery. Discouraging numbers can become a self-fulfilling prophecy. Just look at the way they drove the stock market down 275 points Friday, in the worst trading day of the year. That sort of thing rattles the business leaders who make hiring decisions.

    Many of them are feeling uneasy about world events.

    "Europe is the key swing factor," Zandi said.

    If Europe addresses its financial troubles, and keeps Greece in the eurozone, the financial markets are likely to settle, he said, and boost U.S. employers' confidence. But if Europe slowly worsens, it will be a drag on the U.S. economy.

    By Nov. 6, when a president is picked, the employment picture may look rosier ? or glum.

    Associated Press

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    Social media optimization services for your business

    A good marketing strategy is the secret behind the success behind every small or big business. Big companies can spend huge amounts of money on their advertising campaigns. The smaller companies however have to stick to cost effective means as they have limited financial means. The advent of the internet and the internet becoming immensely popular in recent times, smaller business seem to have adapted the extensive benefits and integrated online marketing strategies into their business policies.


    Huge popularity and the limitless functional aspects of the internet have resulted in the gradual progress of social sites and the social media. With the evolution of the sites, communication has been popularized on a large scale. The internet made social sites their own forum to share, communicate and collaborate on various thoughts and ideas.

    Once the social sites started to gain popularity the small business owners spent no time to recognize the benefits of the social sites and started promoting products through these sites. Social media marketing for small business started yielding prolific outcome as the brands and products started getting exposure, resulting in better brand awareness in the web. With such online presence and the visibility of the brand in the social platform, the businesses got closer to their targeted network of audience and found the avenues to communicate with prospective customer base. Social media gives proper exposure to the small businesses and also help to influence the web traffic as well. This also helps in devising marketing strategies and attracting larger number of people for their small businesses.


    Social media marketing for the small businesses help in yielding the maximum fruit of success with financial investment. The companies need to formulate right strategies to attract the mass. Haywire promotional campaigns should not be updated by the companies. This creates confusion in the minds of the individuals who plan to buy something from the company. Small businesses should seek to avail the services of the social company firms. Apt strategies should be formulated to reach out to the target audience of the product. These also have a direct impact on the online visibility of the businesses and which further have an impact on increasing the sales of the company.


    Thus these are the various ways in which social media optimization services can be used for benefitting the business and earning higher revenues and profits from the business one is engaged in.
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